There are always exceptions to the rule, and the popularity of David Mitchell and Roberto Bolano is encouraging, as was the excitement around the publication of David Foster Wallace's The Pale King earlier this year and Tom McCarthy's shortlisting for the 2010 Booker prize for C. McCarthy has said that "it seems to me that a lot of contemporary writers are shirking their duty to deal with the legacy of modernism and that many of them don´t care". Art has occupied the experimental space that literature did in the 1920s, "maybe because writing is too commercial". In order to be read widely, writers must go through the major publishers who are beholden to their shareholders, and therefore to market forces. What gets published, in other words, must please as broad a swathe of the market as possible."
http://www.guardian.co.uk/books/2011/jul/14/plot-driven-out-other-kinds-story
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